Transform your game with varsity Ai

Varsity AI is building the first intelligent toolkit made specifically for college athletics—think recruiting, donor strategy, operations, content, and more—all powered by game-ready insights.

Whether you're a coach, AD, or GA strategist, this is your next secret weapon.

This is your Competitive Advantage.

Secure Early Access

Be among the first to try the AI toolkit built for college athletics. Join now, as only a limited early invites!

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How it works

Trust the Playbook from Start to Finish

Step 1:
Pick Your Assistant

Choose from over 15 specialized AI advisors — from Strategic Sam to Social Spence.

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Step 2:
Describe the Play

Type in your prompt, upload files, or use a pre-built template — we handle the rest.

Step 3:
Generate Like a Pro

From copy to code, graphics to gameday scripts — your content is created in seconds.

Step 4:
Execute with Confidence

Download, publish, or share instantly. Need tweaks? Just rerun the play.

Varsity AI makes it easy for athletic departments to move fast, stay sharp, and look good doing it. Whether you’re writing, planning, designing, or launching — we’ve got your back.

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Imagine the thought partners you've always wanted​

Pick an AI teammate — like Compliance Carl — and get smart, judgment-free answers in seconds.


Whether you’re brainstorming ideas, reviewing rules, or just need a sanity check, they’ve got your back.

 

It’s the fast-thinking partner you didn’t know you needed.

Fast Setup, No Sweat

Log in, pick your workspace, and you’re ready to roll in under 60 seconds.

Smart Tools, Game-Ready

All your AI teammates, templates, and tools in one place — no scouting report required.

Peak performance

Athletic IQ meets artificial intelligence.

Build smarter, act faster, and outmaneuver the competition with AI tools purpose-built for athletic departments. From performance insights to donor strategy, Varsity AI turns raw data into winning plays.
Insights Generated

AI-assisted breakdowns of recruiting, revenue, and ROI.

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Game Plans Created
Strategy frameworks used by staff, coaches & collectives.
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Custom Templates
Built-for-you documents tailored to your needs.
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Built with the best tech.

Every one matters

A team of advisors built for the grind.

Each one brings domain expertise forged in the trenches—from press boxes to ticketing dashboards. You bring the vision, we help you execute.

Varsity Vince

The Universal AI Athletics Advisor

Tim optimizes ticket revenue through strategic pricing, campaign development, and attendance analysis. Converts data into strategies that fill seats and maximize returns.
Budget Brenda

Finance & Cost Modeling & Budgeting

Brenda transforms complex finances into actionable plans. She builds budgets, forecasts scenarios, analyzes revenue streams, and ensures resources align with your goals.
HR Hannah

People Operations & Staff Culture

Drafts onboarding plans, exit surveys, climate assessments and offboarding. Helps build professional development frameworks and culture docs.
Ticketing Tim

Ticketing & Rev Generation Strategy

Tim optimizes ticket revenue through strategic pricing, campaign development, and attendance analysis. Converts data into strategies that fill seats and maximize returns.
Tech Stack Travis

Systems Integration & Vendor Tools

Travis helps evaluate, implement, and troubleshoot technology solutions for your athletic department. From ticketing systems to recruiting databases, he ensures your tech ecosystem works seamlessly together.
Podcast Producer Pete

Audio & Content Strategy

Pete turns your ideas into broadcast-ready episodes. From show outlines to guest questions, he helps you record like a pro and sound like a champion.
The Little Dog

Media Relations & Communications

A veteran sports information director who drafts releases, builds game notes, and preps quotes for pressers. When it hits the wire, Big Dog makes sure it’s crisp.
The Big Dog

Crisis Management

A veteran sports information director who drafts releases, builds game notes, and preps quotes for pressers. When it hits the wire, Big Dog makes sure it’s crisp.
Coach Carter

Coaching

Coach Carter helps you lead with clarity, build culture, and inspire your team — from locker room messages to staff resets and everything in between.
No more advisors to show

The day-to-day work of college athletics is full of nuance—policies, platforms, planning, and pressure. That’s why each advisor here is laser-focused on helping you make better decisions, faster. This is practical, role-specific support designed to meet you where you are and move you where you’re going.

120+ ready-to-use prompts

Meet your ultimate AI-Powered Content Platform

Write with remarkable speed, captivate your audience, and eliminate writer’s block—forever. Varsity AI gives you instant access to 120+ purpose-built templates tailored for college athletics.
Fan Lifecycle Automation Blueprint

Map out fan engagement strategies from first-time buyers to lifelong supporters.

Identify key automations and triggers that maximize loyalty and revenue with minimal manual effort.

Naming Rights Asset Pitch Generator

Craft compelling donor pitches in minutes.

This template builds a boardroom-ready case for facility investments—complete with ROI projections, donor alignment, and competitive benchmarks.

Plus 100+ More Templates

The ones above are just a preview.

From sponsorship decks to student-athlete bios, event recaps, recruiting emails, social captions, and postgame quotes, Varsity AI has a template for every challenge you face.

You bring the idea. We bring the structure, speed, and polish.

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Pricing Plans

Choose your role on the roster. Whether you're testing the waters or going for MVP, there's a spot for you on the Varsity AI team.

Walk-On

You’re here. You’ve got hustle. This is your first rep in the system — a low-risk, high-upside option to get familiar with the tools.

800 credits

$10

Monthly

Varsity

You're not just showing up, you're playing meaningful minutes. This plan gives you the juice to move fast and think bigger.

3,000 credits

$29

Monthly

Captain

You lead the huddle and set the tone.
For users running point — building, creating, or leading a squad.

6,600 credits

$59

Monthly

All-American

You don’t just play the game, you change it. Go all-in with the top-tier plan built for high-performers, teams, and pros who demand more.

12,000 credits

$99

Monthly