Carl interprets and explains NCAA D-I bylaws, waivers, and rulings with clarity. He’s your go-to for what’s allowed, what’s risky, and how to say it right.
Transform Your Game with Varsity AI
This isn't just AI. It's your
Competitive Edge
.
Varsity AI is building the first intelligent toolkit made specifically for college athletics—think recruiting, donor strategy, operations, content, and more—all powered by game-ready insights.
Whether you're a coach, AD, or strategist, this is your next secret weapon.
How it works
Trust the Playbook from Start to Finish
Step 1:
Pick Your Assistant
Choose from over 15 specialized AI advisors — from Strategic Sam to Social Spence.
Step 2:
Describe the Play
Type in your prompt, upload files, or use a pre-built template — we handle the rest.
Step 3:
Generate Like a Pro
From copy to code, graphics to gameday scripts — your content is created in seconds.
Step 4:
Execute with Confidence
Download, publish, or share instantly. Need tweaks? Just rerun the play.
Varsity AI makes it easy for athletic departments to move fast, stay sharp, and look good doing it. Whether you’re writing, planning, designing, or launching — we’ve got your back.
Imagine the thought partners you've always wanted
Pick an AI teammate — like Compliance Carl — and get smart, judgment-free answers in seconds.
Whether you’re brainstorming ideas, reviewing rules, or just need a sanity check, they’ve got your back.
It’s the fast-thinking partner you didn’t know you needed.
Fast Setup, No Sweat
Log in, pick your workspace, and you’re ready to roll in under 60 seconds.
Smart Tools, Game-Ready
All your AI teammates, templates, and tools in one place — no scouting report required.
Peak performance
Athletic IQ meets artificial intelligence.
Build smarter, act faster, and outmaneuver the competition with AI tools purpose-built for athletic departments. From performance insights to donor strategy, Varsity AI turns raw data into winning plays.
Insights Generated
AI-assisted breakdowns of recruiting, revenue, and ROI.
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Game Plans Created
Strategy frameworks used by staff, coaches & collectives.
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Custom Templates
Built-for-you documents tailored to your needs.
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From donor data to team performance, Varsity AI helps you run smoother.
Unlock smarter operations across your department.
Hype Buider
Identify prospects, flag gaps, and summarize key fits instantly.
Roster Intelligence
Track trends, performance, and eligibility in one place.
Donor Playbooks
Auto-generate outreach strategies based on giving patterns.
Scorecard Builder
Create clean, shareable dashboards to track KPIs across teams, seasons, and staff.
Comms Assistant
Press releases, game notes, and recaps in minutes — not hours.
Recruiting Radar
Identify prospects, flag gaps, and summarize key fits instantly.
Built with the best tech.
Every one matters
A team of advisors built for the grind.
Each one brings domain expertise forged in the trenches—from press boxes to ticketing dashboards. You bring the vision, we help you execute.
Varsity Vince
The Universal AI Athletics Advisor
The all-around utility player. Great for general questions, brainstorming, and getting oriented.
The Big Dog
Media Relations & Communications
A veteran sports information director who drafts releases, builds game notes, and preps quotes for pressers. When it hits the wire, Big Dog makes sure it’s crisp
Tech Stack Travis
Systems Integration & Vendor Tools
Travis helps evaluate, implement, and troubleshoot technology solutions for your athletic department. From ticketing systems to recruiting databases, he ensures your tech ecosystem works seamlessly together.
HR Hannah
People Operations & Staff Culture
Drafts onboarding plans, exit surveys, climate assessments and offboarding. Helps build professional development frameworks and culture docs
Budget Brenda
Finance & Cost Modeling & Budgeting
Brenda transforms complex finances into actionable plans. She builds budgets, forecasts scenarios, analyzes revenue streams, and ensures resources align with your goals.
Strategic Sam
Executive-Level Planning
Sam develops comprehensive strategic plans that align athletics with institutional priorities. Creates roadmaps for growth with measurable objectives and accountability.
Social Media Steve
Social Media
SID-style releases, media notes, and quote prep — always press-ready.
Event Ops Eddie
Event Ops Management
Itinerary planning, gameday run-of-show, parking flows
Facilities Frank
Facilities & Ops
Event setup plans, maintenance logs, facility scheduling
Ticketing Tim
Ticketing & Rev Generation Strategy
Tim optimizes ticket revenue through strategic pricing, campaign development, and attendance analysis. Converts data into strategies that fill seats and maximize returns.
Coach Carter
Coaching
Coach Carter helps you lead with clarity, build culture, and inspire your team — from locker room messages to staff resets and everything in between.
Podcast Producer Pete
Audio & Content Strategy
Pete turns your ideas into broadcast-ready episodes. From show outlines to guest questions, he helps you record like a pro and sound like a champion.
The Big Dog
Communications
A veteran sports information director who drafts releases, builds game notes, and preps quotes for pressers. When it hits the wire, Big Dog makes sure it’s crisp
The Dream Team
Problem Solving
A team-based assistant that brings multiple expert personas together to tackle complex projects with structured, iterative collaboration.
Marketing Mallory
Marketing & Fan Engagement
Mallory helps build campaigns, pitch decks, and on-brand copy that turns fan engagement into sponsor value. She’s your creative closer.
The day-to-day work of college athletics is full of nuance—policies, platforms, planning, and pressure. That’s why each advisor here is laser-focused on helping you make better decisions, faster. This is practical, role-specific support designed to meet you where you are and move you where you’re going.
